In business, you can make a market or react to a market.
The Leica M3 made a market...50 years ago. The M8 reacted to a market...but hampered by the M3 legacy, from the M-mount to the RF.
In modern times, Pany and Oly made the u4/3 EVIL market. While the Samsung NX and Sony NEX are not yet EVIL, they will soon be. Meanwhile, their APS-C sensor is larger...
What if the DSLR alternative that Nikon's president spoke about is a FF EVIL?
I had long opined that when digital reaches FF, there will be a truce because larger sensor means new larger image circle lenses...Leica knows that but did the S2 anyway. The S2 might make a new market or break Leica.
Meanwhile, before Zeiss and CV got into the game, Leica has a reprieve...supported by the pocket books of eager Leicaphiles.
EVIL will soon rule, even RFF...