The same reason I went for Sigma, the best digital "option" to stay away from the consumerist masses. I'm sick of megapixel numbers, tech-race & overhyping by the large manufacturers, and complete hype-based digital information overflow in the internet - dpreviewing etc that are probably mostly sponsored off by the large digital hardware or software manufacturers. A world mentally consuming itself.
Analog is like a domain of tranquility and meditation in comparison - a small shrine where you can hide and find peace and calmness. Makes me apreciate my Pentax 67 (I never got along well with 35mm film) that's as old as I am - amazing to think it still lives up and even surpasses some if not most of high-end digital cameras today, and it costs what - 300$. But it's the difference you see from the film that divides from the rest of 99% "another-digital-image-from-my-lunch" world. I'm lazy too and naturally would like to shoot digital and grow on a belly, but lately I just force myself to shoot more film and in retrospect it always brings a lot of joy once I put those negs and positives through my drumscanner.
Don't get me wrong, I love my Sigma DP2 like no other digital camera but nothing compares to what juice I get for my soul from P67 - I can change the sensor from B&W to infrared, color neg to E6. Sigma I use for documenting and it's small enough to carry along in the pocket to use as documenting and sometimes it's also filling a niche where P67 is too lardy or slow to use - i.e. quick shoots of street people where's big loss factor in the later selection or would be waste of film. All the thought-through art shots I leave to P67. I found they compliment each other superbly in this way, the best of both worlds.
Some film shots from my last holiday:
No Photoshopping or digital faking, software simulating or emulating effects to get those images. Just scans and basic adjustments.
Just my 2c.
Margus