If you read the article I linked to, you would see that "Some people are saying . . ." is a way of spreading falsehoods, lies, and innuendo, without taking responsibility for spreading those falsehoods, lies, and innuendo.
I couldn't care less whether the new Leica camera is better or worse than anything else on the market. I have a problem with Leica using the "Some people are saying . . ." marketing ploy to justify their decision to go APS-C sensor instead of Full Frame. Why can't they be up front in explaining their reasoning, reasoning I don't know enough about to agree with or not. What I find annoying is couching it in the "Some people say . . ." language.
Best,
-Tim