Apple's attitude to photography ... 'Stop learning, we'll do the work for you!'

[Keith]

I don't know what to say ... 😕 LINK

 

[Black]

I don't know what to say ... 😕 LINK

Ooo, does the iPhone 5S come with a new iImproveContent app? 🙄

 

[f16sunshine]

Gee !
Maybe apple could stop" focussing" on photography and shift their genius instead to dating since they have it all figured out 😉
I would stop learning how to be a dork in that regard any-day. Especially from an app 😀. !

 

[Contarama]

Tomorrow is Friday and I am sleeping in...

 

[Particular]

I don't know what to say ... 😕 LINK

They are just trying to keep you on your toes. Don't pay it any attention.

I read a story somewhere about a photography teacher in the 1940's who made his students unscrew the Kalart rangefinders from their Speed Graphics and throw them in the lake, because REAL photographers don't need focussing aids!

 

[dof]

I'm not sure what there is to react to here. Those who want to create something unique as photographers have always been in the minority. Perhaps we've been so accustomed to photo marketing telling us that this new piece of gear will "Unlock our deepest creative inspiration, blah, blah, blah..." that a return to something akin to "You Push the Button and Let Kodak (Apple in this case) Do the Rest" feels like a betrayal.

 

[Godfrey]

I don't know what to say ... 😕 LINK

1888 - George Eastman ... One of Kodak's first slogans:
"You press the button, we do the rest."

George Eastman - Kodak
Kodak.com .. History of Kodak .. George Eastman
Eastman coined the slogan, "you press the button, we do the rest," when he introduced the Kodak camera in 1888 and within a year, it became a well-known ...

The old becomes new again. 🙂

G

 

[Keith]

1888 - George Eastman ... One of Kodak's first slogans:
"You press the button, we do the rest."



The old becomes new again. 🙂

G

That's kind of ironic Godfrey ... like you say: "what's old is new again!" 😀

 

[brbo]

I pretty much agree with all that Shiller said.

I would bet that 70% of DSLR or high-end mirrorless or compact camera owners don't know how to properly use light meters, flashes or gels. Besides, what do you want in a PHONE camera? Manual controls, a PC jack and filter threads?!

They greatly improved flash, haven't increased sensor MP count just for the sake of it, increased sensor surface, improved sensor, improved the lens...

 

[dct]

That's kind of ironic Godfrey ... like you say: "what's old is new again!" 😀

So I am "new" now again?
I like it

 

[Brian Legge]

My wife has a point and shoot. She is comfortable using a Nikon (film or digital) though she isn't an expert. She has spent a bit of time with a Rolleicord and Polaroid 250. Now when we go places, she generally prefers to use her phone. She is perfectly happy with the results she gets from it - and the results are all she really cares about.

I have a hard time faulting Apple here. There are a lot of people who care only about the results and are totally fine using whatever tool gets them there the quickest.

 

[Richard G]

I read somewhere that a writer is just someone who finds it more difficult to write than other people........

 

[brbo]

My wife has Fuji X100 and iPhone. I can always tell which pictures were taken with the phone and which with the Fuji.

I won't tell which ones I find nicer to look at (at the sizes she shares them with the family) because I don't want to annoy the real photographers.

 

[NicoM]

You have to remember that this marketing is for people that aren't serious with photography at all. Although we might be knowledgeable about photography, not everyone is.

I think that any technology that makes it easier for the masses to take photographs of a higher quality is always welcome.

 

[msbarnes]

whoa...really?

"It used to be the way you take better pictures is you learn to be a better photographer."

 

[Keith]

I don't really have an opinion on this ... it was more curiosity as to what others may think that prompted me to post it.

Personally I don't like Apple and wouldn't have an i-phone if you gave me one ... I'm not really into the whole smart phone revolution at all.

 

[Peter_Jones]

Driving analogy - I take great pride in being able to double de-clutch (learnt on an old Land Rover). probably more than 99% of drivers will never need to and are perfectly happy with synchromesh or auto boxes.

Are those of us who like to be in control of our photo making process , the 1% ? 😉

 

[thegman]

I think for me, the thing to remember is this: Don't listen to anything anyone says when they are trying to sell you something.

 

[Michael Markey]

Must admit that I`ve been impressed from what I`ve seen from these devices.
Photographs taken in less than ideal lighting too.
Don`t know the technical details but it does make one wonder about the products foisted on us by the main camera manufacturers.

 

[__--]

I don't know what to say ... 😕 LINK

This mass marketing frame of mind results in Lightroom 5 being a much better tool for photographers than Aperture 3.

—Mitch/Paris
Tristes Tropiques [WIP]