Well, I'd hope so... or at least make the product line more profitable for Zeiss! I did have that in mind, considering that this takes the "middleman" out of the distribution. CZ will certainly have expenses related to the distribution, but hopefully less than farming it out to a separate organization... especially if that other distributor is less than fully enthused by the product. Zeiss is certainly motivated! Another part of the "satisfaction" was alluded to in their announcement, that they'd be in a better position to directly receive and respond to customer feedback/problems.