Is THAT nice? You're very hurtful to we M5 faithful. I feel triggered and sad 😢
I think the actual design of M5 was superb and it still holds up even today as a masterclass in camera innovation.
But there was a larger context in play at the time that doomed the M5 to economic failure:
- The invasion of the Nikon F and its family, in some large way because of the Vietnam vets bringing them back on their way home. You simply couldn't ignore the price point and lens/accessory options. The Hong Kong prices were ridiculously low at the time. The F Apollo was my first 35mm SLR purchase and I own one to this day (not my original) with way too many lenses.
- The early 70s release of the Canon F1 doubled down on this proposition.
- The nearly simultaneous release of the Leica CL which gave you many of the M5 innovations at smaller cost and similarly smaller physical footprint.
- Leica's natural customer base - existing Leica users - had gotten used to the ergonomics, size, and weight of what an M should be. The relatively bulkier M5 was an offense to their purist souls, so they stayed away in droves. It's interesting to note that even though the Nikon FtN was bigger and heavier than the M5, it was never an issue for Nikon buyers. What's really eyebrow raising is that Leica's departure from the "correct" M dimensions in the M240 had nowhere near the same blowback.
Some years ago, I found relatively good deals on an M2, M4, and M5, so I have a decent comparison point. For me at least (this is not a law of nature), I find:
- The M2 appeals to the artist in me. It gets out of the way of the process and lets me just work towards my pix without thinking too much about the hardware. When mated with the 35mm f/2 Summicron ASPH, it may be the perfect camera.
- The M5 appeals to the engineer in me. It's a constant reminder of what precise design and flawless build quality is possible and the risks inherent in even incremental innovation. For those of us with large hands (no comments!), the M5 fits just fine. The spot metering system is sheer genius well ahead of its time. I am surprised that Nikon didn't do something similar with the later F3.
- I bought the M4 because it has just been CLAed by Sherry Krauter and the price was just right. I know its iconic. I know that some of the greatest shooters at NatGeo and other journalism sites were hardcore M4 users. Krauter once told me she thought the M4 was the best camera Leica ever made. But ... I don't know what to think of it. After using the M2 and the M5, the M4 seems .... soulless to me. I hasn't got the personality that makes me want to pick it up and use it (though I do). Analagously, the M2 is a BMW 2002 Alpina, the M5 is Schumacher's F1 winning Ferrari, and the M4 is a well appointed Honda Accord. It's so good, it's boring.
Then there's the IIIf ...