Pioneer
Veteran
I agree.
Egads, now I am getting a GAS attack for another camera!
(Note to self - move quickly to something else!!!)
Everyone is jumping on the film camera bandwagon
- Thread starter Huss
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I agree.
Egads, now I am getting a GAS attack for another camera!
(Note to self - move quickly to something else!!!)
johnf04
Well-known
I bought it new, in 1973...I traded in a Zenit 3m to help pay for it.
Huss
Veteran
Hey hey hey! Stick around! What can I do you for?
maggieo
More Deadly
Oh, stock photography. How you show up everywhere.
AlTheKiller
Established
The more people that get into, more film will be made and hopefully lower costs
fireblade
Vincenzo.
Who cares about the camera...What's the watch he's wearing?
fireblade
Vincenzo.
DougFord
on the good foot
He should probably 'shim' his right shoe.
I'd recommend *Wamo's Photographer's Shims*.
Anyway, I guess it's down to just the two then - hipster with an iPhone, apple watch and pork pie hat or this guy. 😱
xayraa33
rangefinder user and fancier
Back in 1973 I could only afford the LTL model, with the Zeiss Tessar lens of course.
css9450
Veteran
Imagine the consternation if the ad featured a Df instead of an FM or FM2...
A.S.
Member
When did film become a bandwagon?
Huss
Veteran
Scapevision
Well-known
My buddy says film is dying
JoeLopez
Well-known
Hey now - I bought one of these 🙂
https://www.etsy.com/listing/472521701/camera-design-05-nikon-fe-phone-case
farlymac
PF McFarland
I'm just glad I'm not the only one who can't hold an SLR straight.
PF
PF
mani
Well-known
Anyone saying "it's just a prop" has no idea how advertising works, and how many hours of conference calls, Art Director meetings and Slack discussions will have gone into choosing even a stock photo for an image like this.
And guess what - it worked on one of the target demographics: us! How many RFF eyeballs have seen the image now, and thought of Hyatt - something they might not have done for a few years?
But as Huss was suggesting, the real significance of the picture (stock photo or not) is that using a film camera (especially a beat-up and well-travelled camera) is once more an aspirational image, appealing not just to film users, but to the regimented drones using a boring digital camera and romantically associating this idea of themselves as out-of-the-ordinary, slightly rebellious, creative and adventurous, traveling to far-flung parts of the world free of tourists snapping selfies with their iPhones, and using film to mindfully capture their exotic surroundings, without needing to check Facebook after each snap.
Whether real or not, the idea of film (just like vinyl) has evolved from being something only grandad still used, to once more embodying these values of adventurousness, creativity, youth, (yes even 'hipness'), and exclusivity.
Look at any interior styling shot these days, or even fashion shoots: five or six years ago there would have been an iPhone artfully placed on a desk or in a model's hand, then came the period when it always seemed to be a Fuji X100, nowadays no campaign is complete without a film camera somewhere.
And guess what - it worked on one of the target demographics: us! How many RFF eyeballs have seen the image now, and thought of Hyatt - something they might not have done for a few years?
But as Huss was suggesting, the real significance of the picture (stock photo or not) is that using a film camera (especially a beat-up and well-travelled camera) is once more an aspirational image, appealing not just to film users, but to the regimented drones using a boring digital camera and romantically associating this idea of themselves as out-of-the-ordinary, slightly rebellious, creative and adventurous, traveling to far-flung parts of the world free of tourists snapping selfies with their iPhones, and using film to mindfully capture their exotic surroundings, without needing to check Facebook after each snap.
Whether real or not, the idea of film (just like vinyl) has evolved from being something only grandad still used, to once more embodying these values of adventurousness, creativity, youth, (yes even 'hipness'), and exclusivity.
Look at any interior styling shot these days, or even fashion shoots: five or six years ago there would have been an iPhone artfully placed on a desk or in a model's hand, then came the period when it always seemed to be a Fuji X100, nowadays no campaign is complete without a film camera somewhere.
Keith
The best camera is one that still works!
What's a Hyatt Account? ... Obviously I travel in the wrong circles! 🙂
mani
Well-known
Here's a typical 'aspirational lifestyle' image from a recent IKEA campaign. The accompanying copy (rough translation from google)
"Studio feeling with patinated tiled walls and a rough shelf in steel mixed with all your memories to create an exciting space that inspires. Here we find traces of London, Shanghai, Paris and New York..."
(image copyright of IKEA - if a direct post is inappropriate the image is here:
http://livethemma.ikea.se/sites/livethemma.ikea.se/files/imagecache/main/inredmedvarlden_2_0.jpg)
"Studio feeling with patinated tiled walls and a rough shelf in steel mixed with all your memories to create an exciting space that inspires. Here we find traces of London, Shanghai, Paris and New York..."
(image copyright of IKEA - if a direct post is inappropriate the image is here:
http://livethemma.ikea.se/sites/livethemma.ikea.se/files/imagecache/main/inredmedvarlden_2_0.jpg)
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johnf04
Well-known
That's all we need - wannabees competing for old cameras, so they can hang gathering dust.
mani
Well-known
yeah the glass is half empty.
...or on the other hand, actually using cameras that would otherwise be gathering dust.
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