Dear Bill,
As an aside, why does everyone go to Ken Rockwell's site? I don't recall ever going there. Why would I?
Cheers,
R.
Well, I find Rockwell's site to be an entertaining and enjoyable light read every so often. He seems to have a few decades of experience as a pro, but his posts are almost entirely about his personal work. He lives near San Diego, I believe. The personal work he posts includes many landscapes from the desert southwest. Very colorful, very bright, well saturated. That's what he likes. He's unabashedly in love with Velvia 50.
The site includes many reviews of old and new cameras and lenses. There's a l-o-t of Nikon material. He's opinionated, often contradictory. He warns readers that he's often having a bit of fun.
He's been evangelizing about the complexity and the wrongheadedness, as he sees it, of many new digital cameras. A favorite theme: film is better than digital. (He gets that Velvia 50 processed and scanned at hi-res at a local pro shop.) He got an early M9 and ran a series about it, praising it to the hilt. Then, he started comparing M9 images unfavorably to film images from cheap cameras.
His site is several years old. The design is outdated. I'd guess it's straight out of Word. He doesn't accept comments. The technical level targets neophytes and near-neophytes. Because of the site's age and many posts, it ranks very high on Google. He also knows how to write headlines that grab attention, as in "Everything New Sucks".
He uses associate ads that provide a bit of revenue if someone clicks through and buys something. Some people think this means he biases his comments for those advertisers. I don't. The advertisers don't pay him to run ads, and he's quite happy to bash any camera brands. Many, many bloggers use associate ads and, having been one, I can tell you that very few make any more than pocket change.