peterm1
Veteran
As if it really matters ... but they need to keeping dangling that carrot!
This is true. But I am reconciled to it. I have written about this before - if the production line stop rolling the money soon runs out, the firm collapses and the cameras we take for granted no longer become available. That's the inevitable business model of any company that uses mass production. So they keep "dangling the carrot" as you rightly say. That is OK by me. If it were not for this model all cameras would be hand built by a highly skilled technician and cost what the latest Leica costs. This is not to say Leica is not affected by the same need for new cash flows - its just that the product cycle is longer and the product cost is inevitably higher with that model.