Hassleblad Mirrorless!

[jsrockit]

"Hasselblad is rumored to announce a high-end mirrorless camera according to DSLRMagazine which has a very good track record in "predicting" upcoming products. The direct translations is:

"The new format Hasselblad will CSC, rounded shapes ... A kind of luxury NEX"​

http://photorumors.com/2012/09/17/breaking-hasselblad-will-release-a-high-end-mirrorless-camera/ "

 

[Spicy]

That would be interesting. The only thing that raises flags for me is "luxury," which is often a buzzword for "high profit margins by leveraging brand cachet."

 

[EdwardKaraa]

I hope it will be 35mm not medium format.

 

[fstops]

The more cameras the better. Anything to finally burst the digital camera price bubble.

 

[jsrockit]

That would be interesting. The only thing that raises flags for me is "luxury," which is often a buzzword for "high profit margins by leveraging brand cachet."

Well, Hassleblad doesn't deal in consumer goods. So, yeah. 🙂

 

[Ronald_H]

Luxury NEX? Maybe Hasselblad bringing out this camera will force Sony's hand to produce a full frame NEX for stills photographers (they already have a camcorder). And Sony DOES do consumer goods 😀

 

[jsrockit]

Sony's already proven that full frame is inevitable in the future.

 

[fstops]

This is Hassleblad and they have been dabbling in large sensors for sometime, so this mirrorless could very well be full frame.

 

[benlees]

I wonder who is making it for them? I doubt this will be in house.

 

[bigeye]

Fuji white-labeling or true Hasselblad? Xpan was a Fujiblad.

.

 

[Jamie123]

What's CSC format??

 

[Waus]

Fuji? Hasselblad has strong connections with Fuji...

 

[EdwardKaraa]

What's CSC format??

Compact system camera, I think.

 

[benlees]

Could be Fuji but they seem to want this market for themselves! The 'blad (if made by Fuji) would have to be in a different part of the market which means it will be exceptionally expensive, or have a niche sensor (panorama? big?) that Fuji is not planning to brand for itself.

 

[Gabriel M.A.]

Compact System Camera is a format?! Did they get the interns to come up with that one?!?

 

[Jamie123]

http://www.bjp-online.com/british-j...asselblad-to-launch-mirrorless-compact-camera

This is funny! Other than being incredibly hideous, it's also crytal clear that this is, in essence, a Sony Nex-7. Which, of course, means that their upcoming DSLRs will also just be Alpha's in an ugly design.

 

[shadowgun]

That is plain fugly

 

[fstops]

IKEA!


lol....

 

[jsrockit]

Eek. That's ugly... but I bet it will be very capable. Nice to hear they are making compacts and DSLRs too. It is a crazy time for camera buying.

 

[fstops]

A deformed Sony Nex-7 with an IKEA wooden grip.