how much to charge for photo

[ywenz]

I've been approached by an ad agency with an interest to purchase a photo I shot for print ads. Their client is an upcoming cable sports network.

Having never done this, what is the ball park I should quote them? Should the size of the client be taken into account? Thanks.

 

[Xmas]

You ask for too much they might not pay, you ask for too little you only get the acknowledgement, what do you want?

Good luck

Noel

 

[ywenz]

Should I use royalty free image prices as a reference ?

 

[x-ray]

See if you can find current pricing through the ASMP. I've always priced based on use, distribution and size of reproduction. Also one time rights and not a buyout.

Don't under price the shot whatever you do.

 

[Sisyphus]

I am not sure anymore, but definitely do not use royalty free pricing.

I think it depends really, on how are they using this photo? Is it for one time usage for one specific magazine? Or is it a national campaign? Is it going to be in one magazine, billboards, bus stops, subway stations?

So I think you need to charge them according to the purpose, draw a specific legal documnet stating the intended use, and charge them accordingly.

I would think a couple of thousand of dollars, with limited usage, but I could be completely wrong on how the whole market works now a days.

 

[Tuolumne]

Now this is an interesting post to compare with the thread on the new penny stock site snapvillage:

http://www.rangefinderforum.com/modules.php?name=News&file=showarticle&threadid=43193

/T

 

[ywenz]

Hey thanks for the reply everyone..

xray: thanks for tips about the buy out. The rep from the ad agency did inquiry about pricing for a buy-out, and upon looking up that type of agreement, I'm not so sure that's something I would want to agree to...

However, I guess I should probably look at this opportunity a little bit differently than the perspective from a well-established photographer such as yourself. Would you advice me to treat this as a "foot in the door" opportunity and lower my demands? Or press on with high/fair demands?