Morca007
Matt
Could be completely off base here, but maybe with today's lower demand for film the cost of the film itself, raw material and such, might now be only a very small part of the overall production cost in relationship to other costs such as employees salary, benefits, power ext. So they've simply decided that instead of worrying about maxing X amount on each roll to focus on overall profits.
Example if I can make a Widget for $1. and sell 100 for $2.00 each but can sell 1000 at $1.35 I end up with an increased over profit of $250 based of course on the other related cost remaining the same.
The price of silver has gone up significantly recently.
http://www.marketwatch.com/story/go...ly-to-fresh-records-2011-04-14?dist=countdown