Darthfeeble
But you can call me Steve
It worked for Fuji. Of course all us luddite-ish types are hoping for a retro style. Canon has just blown it with that silly M.
Been rumored for a year.
Personally see NO ADVANTAGE to mirrorless. Body may be thinner, then lenses longer.
The camera better be fast. It would be hard for anyone to hit the mark with the very first try though.
So Nikon, what's it going to be.......
Are you pulling a Kodak or an IBM?
Will you put your head in the sand further and pull a Kodak, a Wang, ah so many to choose from. OR will you wise up and go down the road of IBM, Apple and a few others who embraced change and continued to grow and thrive?
Nikon had the guts with the F, so how did you make the decision then?
Initially price wont be that much of an issue, but remember how many more Nikkors you sold when the Nikkormat came out.....
B2 (;->
The camera better be fast. It would be hard for anyone to hit the mark with the very first try though.
Been rumored for a year.
Personally see NO ADVANTAGE to mirrorless. Body may be thinner, then lenses longer.
Have a read of Thom Hogan's thoughts on Nikon's new releases for 2018. Brooklynguy zeroed in on the glaring omission of primes. Thom suggests Nikon might finally have realised this. He mentions Nikon's patents for FF primes, but I'm not sure if these are Z-mount (shorter flange distance) or F-mount:
24mm f/1.8
36mm f/1.2
52mm f/0.9
24-70mm f/2.8-4
The above would be IMO the minimum lenses needed on launch to ensure a new FF Z-mount mirrorless doesn't get ignored by all but the relatively few enthusiasts who want to mount non-native lenses.
Thom's article mentions both FF and APS-C mirrorless models to be released, with some uncertainty about which will be released first. Whichever it is, I hope the message got through that a big slice of the enthusiast market will stay away unless there's a decent lens lineup and road map. At the price point of the Z-mount the market would be 100% enthusiasts.
Nikon has done that before though. The original Nikon 1 was very fast. Arguably faster than every other companies first mirrorless camera.
Shawn
The 1'' arena was a different story. They thought they were the only game in town but the RX100 horde appeared in no time. On the other hand the a7 was the only game in town - and was allowed enough time for trial and error.
Is the D850 Nikon's first try? Definitely not. But the Z, their actual first try in a new category, will have to compete with the a7R III which is (to many) almost as good as the D850. And unlike Sony, Nikon doesn't have much time.
I do wish them best crossing my fingers over the F6.
I meant if you look at each companies first generation mirrorless camera (of any sensor size) the Nikon 1 was arguably the fastest of all of them. And faster than some later generations as well. Nikon *can* do it, will they is another question.
Shawn
So far, Nikon seems to believe they can dictate customer behavior. So, I just gave up and invested in a different brand.
I hope Nikon implements a completely different marketing strategy beginning with the Z mount product line.