I look at my archive of some three thousand slides -- not all that many compared to some folks, but these are the ones I've kept -- and when I look at it a little more closely, I realize about half of them are Kodachrome. I matured as a photographer shooting Kodachrome, and nothing else is quite the same.
You guys with all your business savvy can analyze this to the nth degree -- I don't care. I'm an artist: a photographer, a writer, a painter, and a musician. And I don't like it when one of my artistic tools are taken away from me . . . forever. It makes me want to get all activist about it.
I think the reason why Kodak is disconinuing the 'Chrome is simple. In this, what is still the beginning of the digital photographic revolution, Kodak feels that the 'Chrome is the one product they can discontinue first that consumers will complain the least about. Once all the furor has died down, they'll move to the next not-so-profitable product (by their reckoning), then discontinue it. This will continue until Kodak will be out of the film business entirely. I give them five years to accomplish this goal -- at the outside.
One of the biggest problems with business, and this is not just restricted to American businesses -- I know for a fact various Japanese manufacturers are guilty of this as well, and chances are there are many instances of European businesses being guilty of this too -- is a lousy long-term memory. They are quick to forget "what brung them here" because they are too obsessed with capitalizing on the latest trends, which is at least in part spurred on by the fiduciary requirement to maximize shareholder profit. Thus way too much attention is paid to quarterly reports and profits, and essentially no attention is paid to the long view, which includes, out of necessity, that crucial little part that got them to where they are now.
It's sad that this is so, but since it's difficult to assign a dollar value (or Euro or Yen or Yuan or whatever) to such intangibles as corporate history, they get ignored.
Am I wrong?
What I feel must be done, and possibly will be done, is for Kodak to release all claims to the Kodachrome product, essentially placing it in its entirety in the public domain. This will open the door for enterprising small businesses, who don't easily take "no" for an answer, to continue to offer K-14 film and its process as a niche market product for those who insist on continuing to use it.
The global economy has become so huge that many niche market products that simply could not exist 25 years ago can easily make money for the entrepreneurs who are willing to take the risk, and who have the savvy to market them.
What Kodachrome needs is this sort of lean-and-mean savvy that Kodak just simply doesn't possess anymore. Hey, all it would take would be just one supplier of film stock to keep Dwayne's K-14 machines dusted off and in operation.
A pipe dream? I look at all my Kodachrome slides and my cherished classic cameras, and say to myself, "I hope not."
Best,
Michael