Leica video / ad

[notraces]

Someone I know in the ad business passed this link along to me. I'm not sure if the story is true, but apparently a big Ad agency (S&S in NYC) did some spec work to drum up some business with Leica. They made this video -- I'm not sure where it stands now, but I've heard Leica asked them to not distribute it. I'm not sure how it got leaked -- but here it is.

I like the tagline 🙂

http://youtu.be/AyctP3J6GHE

 

[dogberryjr]

Sounds awfully viral video-ish. This, combined with the Leica appearance in a Super Bowl ad makes me wonder if Leica doesn't have some fresh talent in their marketing department.

Also, there's a previous thread about this ad, which I could not locate. It gets the predictable "I like it"/ "I hate it" treatment. For the record, I liked it.

 

[jenquest]

it's a very silly ad but I still like it.

 

[MartinP]

The ad is inaccurate, cliched and simplistic. It also has nothing to do with Leica or the Capa estate - so expect some sort of legal action there, due to the damage being done to the Leica brand and to the value of the estate for the family.

 

[Steve Bellayr]

This is an add that would not play well in the American market.

 

[sparrow6224]

I like the sex parts. the b/w tones throughout very well done. Narrative is idiotic ESPECIALLY for a German company.

 

[Nikkor AIS]

Loved the Video... It was really well shot/produced edited, and for me at least., entertaining.. As for the rest of it..


Seems to me that, it's art and open to inturpitation.. Very cool IMO .

And I dont really saying it was a specific person using a Leica .. It's was more cinematic and artisic than just a record of who did what where..

Feel free to like it or hate the message.. I personally dont think it glorifies war in any way.. Just the opposite.. but that's just my take..



I think that Leica should be greatfull it's out there..


What's that saying...


"It dosnt matter what there saying.. as long as there talking.".

Leica Monchrome.. Didnt even, know such a camera exsisted.. 😉

 

[sparrow6224]

Btw, I thought Capa was (famously) using Contax/Zeiss in the last years of his career. I'm not sure I see how Capa has a direct reference in this ad.

 

[icebear]

...

Also, there's a previous thread about this ad, which I could not locate. ...

Here you go :
http://www.rangefinderforum.com/forums/showthread.php?t=128333

The ad was used in Brazil.