Intriguing! I wonder why? I know there was a vogue a couple of years ago for taking photos with a technque that created a similar effect, but I'm damned if I can remember what it was called to look it up.
Sometimes called the "miniature village" effect. Basically it tricks the brain by providing shallow depth of field in a situation (e.g. outdoor picture, normal distance, good light) where the brain has been trained to expect a larger amount of depth of field. Usually we only see this type of limited DOF in close-up photos, so the brain interprets the image as a picture of a miniature scene.
(Presumably a person who had never seen a photograph before would not experience this, because s/he would have formed no expectations and probably would just be puzzled as to why most of the picture was so blurry.)
The Ermanox and David Burnett's Aero Ektar setup are able to create this because they use a large film format and a lens with an aperture larger than normal for that format, so they're able to capture a more limited depth of field than the brain expects. (And never mind that DPReview TV video that came out over the weekend purporting to prove that different format sizes give the same DOF; they were deliberately trying to to keep everything equal, which of course does produce equal results, but you get unequal results if things are NOT equal!)
Yes, you also can do it with a tilt lens, by throwing the image plane at an angle so only a very narrow slice intersects the sensor and results in thin DOF. When I used to shoot food for corporate market research, this was a handy capability: I could either tilt to maintain the plate in focus, even at a fairly wide aperture, or tilt the opposite way to have just a limited slice in focus, handy if we wanted to direct attention to just one item on the plate. Ermanox probably is more fun, though!