SausalitoDog
Well-known
It is still a very small company compared to most camera brands. They do well in the luxury market and it has found its niche. If they try to compete on price, they will most likely fail IMO.
The X1 and X2 are not mainstream cameras... they are only sold in real camera stores, not department stores. The panasonics, sure... but they are still panasonics, not Leicas. These aren't even sold in electronics stores... only in camera stores.
If they become a consumer company, they will be done way before if they stay a luxury company.
You could well be right, but my sense is that they are moving this way, but slowly and will wind up caught in the middle with small revenue.
I actually hope you are right. The best of all worlds would be for them to continue as a great luxury brand but with the best technology and get out of all other markets.
tom