https://www.kickstarter.com/projects/1755997589/one-instant-analog-packfilm-re-invented/description
Let me get that straight, they want to use the money:
40% factory and machines - don't they have a factory, yet? They bought the last Fuji instant film factory, what happened to this one and the machines inside?
15% salaries - So, they already hired staff, but cannot pay them a salary?
45% resources (materials)
Basically, they want you to pay for their whole company, including its product, of which there is only a prototype yet, that doesn't come close to meeting the quality standards their target group expects.
Of course they have to use kickstarter, cause no sane investor is going to fall for such a bad deal. They will probably get their money, but the project is going to fail miserably and I'd actually be surprised if the pack film ever hits the shelves.