TLRs and fashion

[vdonovan]

This Sunday's New York Times has a special advertising supplement about expensive watches. The back cover shows a Vacheron Constantin Patrimony watch and in the background, a vintage Rolleiflex TLR.

I didn't see what one has to do with the other, but the tagline says "1929: When the world's first twin lens camera, the legendary Rolleiflex, was launched, Vacheron Constatin was 174 years old."

Unfortunately I can't find this advertisement online, so I can't provide a link.

 

[Al Kaplan]

They're both classics, and leaf shutters have a "clockwork" mechanism? It makes for a cool picture? The art director, or more likely the photographer, had the old Rollei and came up with the concept? Why do they put sexy young girls in automobile ads or automobiles in fashion layouts?

 

[Rob-F]

Speaking of TLRs and fashion, The Rollei has its place in the history of fashion photography. Richard Avedon comes to mind . . . in fact, in the movie "Funny Face" Fred Astaire plays Dick Avery, who is modeled after Avedon. If you watch this movie, you will see Astaire toting two Rolleis all over Paris, as he photographs Audrey Hepburn, who plays a newly discovered fashion model. Worth watching just for Audrey, whether you care about Rolleis or not.

 

[35mmdelux]

Vogue magizine was heavily vested in TLR work...until the TLR was supplanted by 6x6/6x7 slrs.

 

[KoNickon]

I saw that ad; I've seen it before. I wonder just how many Baby Boomers (the target market for that watch advertising supplement) have even heard of a Rolleiflex. But if it helps give the Vacheron Constantin some cachet, well, that's cool.