fad gadget
Established
The M10 being essentially the same size as a film M is what is known as 'a big deal.'
All the other differences are peripheral.
If the M10 were the same size as previous models some consumers would of course still be 'upgrading', but there is a big reason why Leica reduced the size; namely, they know it's a 'big deal' to Leica shooters. They will sell a them in large numbers (relative to Leica, not to other manufacturers.)
The majority of Leicaphiles thumb their noses at the M5; over time it will be the same with the larger M digitals.
Agreed. Although, the size of the M240 really didn't bother me, I just never took a liking to it.


