I once had to send one of my team to Milan to nurse an injection tool through the toolmakers for final testing. It was fashion week, so no rooms anywhere at any price.
I phoned a contact of mine to see what could be done and he was back on the phone within the hour with a room - amazing!
So we packed Brian off to Milan for 48 hours, and got back a very shaken man. The room was in one of those hotels that charge by the hour, and he got about 2 hours sleep in the 48!
The guy was 62 and very married - he never forgave me.......