Non zoom: Olympus Stylus and Stylus Epic, Nikon L35AF and L35AF2, Canon AF35MII and AF35ML. If only the AF35ML had a "flash off" feature to really be able to take advantage of it's 1.9 lens, it is the only thing keeping the camera from true cult status. I have a Pentax PC35 waiting its turn, and it may supersede many of these. I am also awaiting delivery on a Ricoh FF90D, which is reputedly an excellent camera.
Short zoom: Konica Lexio 70W and Leica Mini Zoom. The Lexio edges out the Leica here for me, due to its compactness, 28mm focal length, and user interface. But I am anticipating delivery on a Samsung Evoca 70S that looks very intriguing, it has the same lens and specifications as the Rollei Prego 70.
Long zoom: Samsung ECX1 and Canon Z135. The Samsung is probably not for everyone due to its rather immense size, but it is a fantastic picture-taker. It is a great camera for portraits. The Z135 has very nice macro for a compact camera, and very good build quality. Its shortcomings are a small viewfinder, and no diopter adjustment.