Rascism??????
I can't honestly remember anybody in this thread, much less on this forum, in several months of reading it nearly compulsively, EVER saying ANYTHING against Nikkor lenses, Nikon as a company, or Japanese people in general.
Ham, you really perplex me...you are clearly well educated, you make a significantly better living than me, but you're willing to argue a point that is logically flawed, until the end of time. That some people should have refrained from ad hominem attacks is certain, but your unwillingness to even quite qualify your statements is vexing to say the least.
As has been said, a rebranded product is, shortly, taking an existing product, slapping a new brand or lable on it, and selling it as a new product.
A simple example is: my neighbor raises chickens (not really); I don't raise chickens, but I have a very good name in agriculture...they call me the Chicken Man. I take my neighbor's chickens, put my Chicken Man label on them, instead of his "Bob's Tasty Chickens" label, and sell them as my own.
An example of contracting out services would be: me genetically engineering a chicken to have 4 legs, since so many people like drumsticks. I provide the specs for the four legged chicken to Bob and his tasty chicken factory, and he builds those to spec, with 4 legs. He previously sold 2 legged chickens, and did not possess the technology to add 2 extra legs. The 4 legged chickens are my product, outsourced to Bob.
Another example of rebranding: Mazda trucks being stamped with a Ford label. The trucks are identical to Mazda trucks, and the serial numbers and manufacturers labels show this, however in the interests of marketing, the truck says Ford instead of Mazda. This is rebranding.
Or also with the Suzuki Tracker, becoming a Chevy product (can't remember the name of that crappy, crappy car); that is rebranding.
An example of production outsourcing: Apple having their computers made in Asia by factories that also build other companies' computers. Nobody can successfully argue that those particular asian companies are building their own products, which Apple, Dell, IBM, HP, etc. "rebrand." Apple develops Apple products. IBM develops IBM products. Somebody builds it to their specs. End of story. This is not rebranding. This is not rebranding...repeat after me.
No, it's not a particularly savory way of doing things in my opinion, but it is factually, and logically not rebranding.
I have the feeling that you've got a chip on your shoulder about Zeiss, Ham. Zeiss is not a company that I have particular loyalty to, I have no loyalty to any company, I buy the best products I can buy, whatever the name says. However, Zeiss is a company that has a very good name because it produces very good products.
I AM NOT A RASCIST. I HAVE NOTHING AGAINST JAPANESE PEOPLE.
I like Nikon lenses as well. There is nothing wrong with them. Can I be more clear? I don't for one moment believe that anybody on this thread has ANYTHING against Nikon products. How many people on this forum use Bronica, Mamiya, Canon, Pentax, etc. etc. ad infinitum? It is FOOLISH for you to say that somebody is being rascist.
And incidentally, to slightly contradict your statements of how Zeiss has produced no new innovations in several decades, several years of winning back to back Technical Oscars for their cinema lenses would tend to contradict you. As would the numerous designs for Hasselblad, Alpa, and most recently, Sinar. If you've never heard of Zeiss, it's not because they are an insignificant company that will need help from good ol' Cosina, but rather because you have not read, seen or heard of them. It's quite simple.....Zeiss is one of the oldest names in optics, period. Older than Leica, older than Nikkor, older than Kodak.
I don't know why I've written so much for so little reason, but holy moley. The problem in my eyes is not that you believe that future rumored ZF lenses will be "rebranded," but that you won't even quite qualify what that "rebranding" means...if it is simple production to Zeiss spec (this is what Cosina does, and has done for many many years, they are a factory to produce products to spec, only recently have they started to make their own products in any serious quantity) then it is not rebranding.