No one makes money by building things made in 1950s
Sorry, that is nonsense.
When trains and cars were invented, all "experts" said that will be the end for horses.
Today in Germany are living much more horses than in the 19.th century. Its a big, very profitable business.
Because of the medieval events and countless groups we have even a bigger production of swords, chain armours etc. today than in the Middle Age.
Even new tournaments and national championships for knights are taking place.
But I do get your drift, I guess most of you don't get mine.
Cosina hasn't made a camera of their own since they discontinued the R series, they do have the ability of making cameras. It's not a big deal slapping a sensor in one, many companies have done, Cosina did it, they can partner with somone and easily do it.
No, as explained to you here several times by lots of members including Stephen Gandy, Cosina did not do that. Epson did it. Cosina only made the camera body as an OEM supplier. All digital was made by Epson. And Epson left this business years ago.
And there are no other possible "partners" who would do that, because the only who have the technology are already on the market with their own products. No one wants to compete with himself.
I think they should, that's my opinion, they need to innovate.
Well, entering
- a declining market
- with no own capabilities in that area
- with lots of very big, established, very competent competitors
- with profitability problems even at the strongest players in the market
- offering a product which most probably can only be worse than the strong competition
has absolutely nothing to do with innovation.
That is just a plan to damage or to ruin your profitable core business.
An innovation would be a better (higher end) camera for Instax film:
- huge and increasing market
- unique product, no competition
- only relative small investment needed, all the needed technolgy is already in-house.
They will not survive by selling lenses.
Despite the challenging market they have so far survived by producing film cameras (they are still producing the FM-10 for Nikon) and lenses.
Lots of digital OEM manufacturers and even big companies like Epson, Casio, Samsung had to leave the digital camera production.
Cheers, Jan