Marketing work or products is the biggest fail point.
Marketing work or products is the biggest fail point.
The market place is clear evidence that even bad work can be sold....
Sold is the operative word.
Art is the weakest endeavor for marketing work, and I mean aggressive marketing.
The majority of failure in most industries and particularly art can be traced to weak, or NO marketing.
Granted, self esteem is a big function of marketing , but many, even arrogant, artists do not present their work to a viable market.
If you don't present your work to a market, failure is the only possibility.
Like the Marketing Director of a big corporation said at a board meeting. You can all design, manufacture, quality build remarkable products. None of that is of any consequence until somebody "SELLS SOMETHING".... my marketing department.
Self Marketing, or granting high commissions to galleries and artist reps who are not focusing on your product is the weakest link in any industry.
Put it out there for scrutiny and make sure people know they can buy it.
The best thing any moderately good photographer can do toward success is attend two years of business school, and focus on marketing classes. I place that even higher than encouragement to study Art History, which is near the top of the list.