Why do you suppose Plus X and Double X didn't make the cut?

[brbo]

I totally Disagree. They could offer it at the price and not see a loss. There is a market for a high quality slow film at an inexpensive price point. Your thinking is exactly why everyone with a lens on a box said film was dead in 2003 and Ektachrome and TMZ3200 would never be made again in 2012. Again, if Plus-X was sold in 20 roll packs for 40.00 you'd buy at least 2 packs a year and I'll bet that other RFForum members would buy twice that a year.

So, basically, film manufacturers only need to halve the prices and they will sell 100x more film and also see higher profits.

Why on earth nobody thought of that before? Even more, we have Adox CEO telling us (with a straight face) that film prices need to go up to be able to survive in the long run... Conspiracy!