If the M240 is AKA M10, Why is the Leica M-P not AKA M11 and M60 AKA M12?
If the M240 is AKA M10, Why is the Leica M-P not AKA M11 and M60 AKA M12?
well jaapv, thanks for opening up Leica's mis-branding fiasco back for discussion! Leica's corporate mis-step with the M240 name makes for great discussion and Leica entertainment.
wow, so many questions in this thread.
"Why Is the Leica M-P not AKA M11 and M60 AKA M12? (And ME not AKA M9-1/2 btw.?)" To me the answer is obvious and in your own words, so I tried to have some fun with it, asking you again the same question. The answer to your question is that M-P, M60 and ME were never AKA "Also Known As" the M11, M12, M9-1/2. In contrast the M240 most certainly was known as the M10 for 6 months or more all over internet leading up to Leica corporate's public announcement of the new M240 naming scheme.
As the new camera that became officially the M240 was called the M10 on the internet prior to Leica revealing the M240, I see the term "M10 AKA M240" as entirely and historically accurate because the M240 was indeed known as the M10.
"I prefer my original question... And do not quite see why you had to edit it. If I did that on one of the forums I moderate all hell would break loose. My point was not discussing Leica's naming convention and I won't in this thread -surely a parent has a right to name his child- but the strange phenomena that a few people on this planet persist in mislabeling the M (Typ 240), and not other M cameras."
I edited the title of your thread by adding your own words "why is the Leica M-P not AKA M11 and M60 AKA M12" to the enigmatic "Why?" As a matter of form enigmatic titles not identifying thread content at RFF are discouraged, please see Accurately Title and post your New Thread!
http://rangefinderforum.com/forums/showthread.php?t=130536
While Leica corporate is free to make Leica decisions, Leica fans are also free to protest corporate decisions when Leica corporate blows it. That includes moving Leica corporate to Solms, only to move it back to Wetzlar again. That includes replacing black paint with black chrome, only to go back to black paint. That includes removing the Leica script engraving from top plates only to bring it back again. That includes replacing the vulcanite covering with a very non vulcanite covering, only to bring back a vulcanite body type covering once again. That includes silly commemoratives that damage the Leica brand with new from the factory paint brassing. That includes misnaming products which depart from tradition and confuse the product line. All that Kaufman's board threw out with the M10 name was Leica tradition going back 58 years (2012-1954) and close to 1,000,000 Leica M3 to M9 designated cameras. I am surprised any long time Leica owner like yourself would be good with that, but OK.
Personally I see no possible benefit to Leica in breaking with tradition using confusing camera designations with a perpetual "M" camera with changing type designations -- other than possibly encouraging confused customers to visit Leica stores for product explanations.
Jaapv, if anyone wants to ignore Leica tradition (ironic with a brand that is so closely bound to tradition) simply because one particular set of corporate Leica board members proclaims something is so, so be it.
Likewise I would hope Leica fans like yourself accepting the M240 could also accept a more traditional view of Leica M monikers as well. Leica board members, and board decisions, come and go. If Leica can move back to Wetzlar for tradition, perhaps one day Leica corporate will rediscover Leica tradition along with the M10 as well.