Araakii
Well-known
The crazy part is, it's probably priced about right. It's not a matter of what kind of quality image it produces; it's a matter of how many they can actually manufacture and the numbers that the world will demand.
The price should be right. Most people who say otherwise here would still be grumpy even if the price was $3000. They want everything for $500.
EZfan
RF Shooter
The price should be right. Most people who say otherwise here would still be grumpy even if the price was $3000. They want everything for $500.
well said
EZfan
RF Shooter
I'd rather buy a Noct. F0.95 ASPH.
The Noct 0.95 is not an APO designation.
Araakii
Well-known
well said![]()
It's actually a vicious cycle. Because people constantly demand lower prices, companies have to outsource all the manual work overseas to 3rd world countries. So the consumers get the prices they want. But suddenly, all these people doing manual labor in the US are no longer needed. So they are laid off and have no income. So in turn they demand even cheaper prices so they can afford the same standard of living they were so used to. And not only that, they laugh at other countries where wages are high and people seem to enjoy their lives more.
redisburning
Well-known
I disagree.
they don't laugh. they pretend nothing else exists. self deception is strong in the West.
they don't laugh. they pretend nothing else exists. self deception is strong in the West.
maddoc
... likes film again.
It's actually a vicious cycle. Because people constantly demand lower prices, companies have to outsource all the manual work overseas to 3rd world countries. So the consumers get the prices they want. But suddenly, all these people doing manual labor in the US are no longer needed. So they are laid off and have no income. So in turn they demand even cheaper prices so they can afford the same standard of living they were so used to. And not only that, they laugh at other countries where wages are high and people seem to enjoy their lives more.
Yup. It is called "capitalism", very few win and the majority is paying for that.
JayM
Well-known
Man the race to the bottom sucks and all but I think Leica's efforts to fight it are too heroic at times.
Araakii
Well-known
Man the race to the bottom sucks and all but I think Leica's efforts to fight it are too heroic at times.
The best thing about luxury brands is that the stuff is actually very good. They have all the design and engineering talents in the world. Imagine you are a world class designer and have to design for wal-mart so they can produce 1 million copies of your stuff for $10 each in Vietnam.
N
Nikon Bob
Guest
What was the original question? Oh yea, NO I don't think so.
Bob
Bob
ark8012
Established
No, it is too much for 50mm and there are a lot of good lenses in 50 with a fraction of the price.
leicapixie
Well-known
I was stunned! A monochrome only body, a 50mm lens with a price tag to simply stifle any questions..The fact that Leica is selling M9 at 3 times their sales projection figures is a testament of finding the right market.
The camera for me is totally stupid! I do a lot of B/W. I have a darkroom. I guess future buyers will be there as more companies are liquidated, workers laid off and the cEO can afford these trinkets with his/her severance bonus.
I still thing the camera is a dead idea. Like bleached bones in the sand, dead.
Time will see who was right.
The camera for me is totally stupid! I do a lot of B/W. I have a darkroom. I guess future buyers will be there as more companies are liquidated, workers laid off and the cEO can afford these trinkets with his/her severance bonus.
I still thing the camera is a dead idea. Like bleached bones in the sand, dead.
Time will see who was right.
edftwin
Street Wanderer
Whatever camera and lenses that Leica release, there will be people buying, it might not be you, but somebody else who has got the money and willing to spend on luxurious stuff.
Jubb Jubb
Well-known
The price should be right. Most people who say otherwise here would still be grumpy even if the price was $3000. They want everything for $500.
No, i think $3000 would be a fair price for the lens, it would be relative to the rest of the Summicron ASPH range. However $7195 is absolutely insane.
You could buy two summilux 50's for that!!!
This really pi$$es me off, i was set on purchasing the new ASPH 50 'cron. Now I am going to have to look used, and all those prices are going to be jacked up too.
tbarker13
shooter of stuff
There must be some internal rule with Leica that every item it produces must be priced higher than any preceding item.
But as for the original question, I can't imagine a world where I would pay that much for any lens - let alone a lens that offers absolutely no added value for my photography.
But as for the original question, I can't imagine a world where I would pay that much for any lens - let alone a lens that offers absolutely no added value for my photography.
PhotoMat
Well-known
I would ask myself: "Will a $7000 lens markedly improve my photography over what I currently use? Am I being held back professionally by my lowly, five-year old Summicron?"
Obviously, the answer is a resounding "Hell No!"
This lens is nothing more than an object of desire -- people will buy it because they want it, not because they need it. I have yet to see a reasonably equipped photographer whose skill or personal vision is limited by their equipment.
Obviously, the answer is a resounding "Hell No!"
This lens is nothing more than an object of desire -- people will buy it because they want it, not because they need it. I have yet to see a reasonably equipped photographer whose skill or personal vision is limited by their equipment.
bob338
Well-known
There must be some internal rule with Leica that every item it produces must be priced higher than any preceding item.
Summarit line?
dougi
Established
Hmm, I wonder if Leica will bother to release a firmware update for the M8 (do they even remember those?) to include corrections for this new lens. Perhaps they will claim it doesn't need any.
Araakii
Well-known
This lens is nothing more than an object of desire -- people will buy it because they want it, not because they need it. I have yet to see a reasonably equipped photographer whose skill or personal vision is limited by their equipment.
Just as real photographers are never limited by their equipment, real buyers are also never limited by their cash, like some other people here.
seakayaker1
Well-known
NO!
. . . . . . and I mean it.
Are you sure?
Yes I am sure, having had several hours now to contemplate how I could ever justify buying a Summicron 50/2 for $ 7195.00 has left me baffled and bewildered. Pure insanity!
I did leave myself a little wiggle room with the ". . . . . . and I mean it" statement, but that wiggle room is now gone.
. . . . . . and this time I really mean it.
FrozenInTime
Well-known
There must be some internal rule with Leica that every item it produces must be priced higher than any preceding item.
"In economics, the Total Revenue Test is a means for determining whether demand is elastic or inelastic. If an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded"

Supply is also pretty much inelastic, so they now seem to unashamedly to set prices to equal maximum profit for the number of units they can produce - as opposed to cost plus profit.
Given those rules, they could sell an item with $1,500 costs including amortized overheads and R&D for $7,500 ... because they can
The Summarit line is a special charity case, with the long term plan of hooking punters on the line ... which leads eventually to maximized return.
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