bmattock
Veteran
Juan, Kodak was introducing new B&W photo paper right up to the point where they stopped producing it. Kodak's philosophy over the decades has been to develop new products but not release them until older products have run their course (i.e., made them as much money as they could). They released Ektar when they did, I suspect, not because they believed film had a long future, but because they then pulled the plug on Kodacrome and hoped Ektar would somehow capture that market, as well as provide a hoped for alternative to digital.
IMHO, of course.
I agree. I also think that R&D is a long pipeline. Once the money is a sunk cost, it makes little sense NOT to introduce the film, even as the business goes down the tubes. The R&D money was invested and spent years ago, the production is the fruit of that labor. We're looking at the end of the pipeline where the product comes out, not the end where the money went in.