Panisonic Red Faced - Canon Shot the Ad
- Thread starter RayPA
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jsrockit
Moderator
I only see an issue if Panasonic claimed the commercial was made with the G2 when it was made with the Canon. If Panasonic did not claim this, then who cares?
photogdave
Shops local
Just proves my old theory. Everybody in the world is full of ****e!
user237428934
User deletion pending
I just learned that the latest print campaigns for canon ink jet printers were not printed on those ink jet printers. What a PR disaster for canon. 😉
Andy Kibber
Well-known
That's funny.
Just goes to show with all the behind-the-scenes, EPK stuff that accompanies everything (even advertisements ferchrissakes!) there's big opportunity to reveal something embarrassing.
Just goes to show with all the behind-the-scenes, EPK stuff that accompanies everything (even advertisements ferchrissakes!) there's big opportunity to reveal something embarrassing.
oftheherd
Veteran
It doesn't seem to have been done entirely on a Canon, as they show shots of scenes later shown in the youtube post. It may have had something to do with the company hired to do the shots of the Lumix wishing to use their own cameras for the shoot. That may seem silly of Panasonic but then if you don't specify in your contract that they have to use your supplied equipment, you let them use what they want.
kdemas
Enjoy Life.
Very funny. A bit of a slip by the Panasonic marketing department. They'll hear about it, I'm sure.
user237428934
User deletion pending
Come on. Where is the problem? If they showed in the commercial a movie crew filming a professional scene with a panasonic but the commercial was filmed with canon equipment. That would be weird. But this is a fun/leisure camera and they aim at a non commercial, fun loving and young audience. And the biggest part in that commercial is about taking photos, not filming.
Fuchs
Well-known
Panasonic, as every other brand, outsource their commercials' production. I do not believe they have any control on the gear used to film them. I once was involved in the production of a Canon commercial for the Rebel XTi, and they were using Panasonic pro video cameras. The still photographer documenting the "making of" (a dutchman, I dont remember his name), was using a couple of M8's as well as an M6, and talking with him was the funniest part of the production. In any case, no Canon DSLR's involved from the right side of the camera.
For years it was said that every Nikon, Canon and Olympus catalogue/depliant/etc was shot with MF equipment, and from the general quality that was evident. If no one falsely claims the film/pictures were taken with X gear, it doesnt matter as long as it is the best tool to get the job done.
For years it was said that every Nikon, Canon and Olympus catalogue/depliant/etc was shot with MF equipment, and from the general quality that was evident. If no one falsely claims the film/pictures were taken with X gear, it doesnt matter as long as it is the best tool to get the job done.
JoeV
Thin Air, Bright Sun
...And the post-production for virtually every Wintel PC commercial is done on a Mac. Big deal.
~Joe
~Joe
Fujitsu
Well-known
Yeah, pros dont use Panasonic. Where´s the news?
Thardy
Veteran
"Apparently, as CrunchGear reported earlier, the ad was filmed using Canon's EOS 5D Mark II."
After reading articles in PDN and a couple of other magazines that chronicles the careers of working pros over the last several months, I don't find this statement particularly surprising.
After reading articles in PDN and a couple of other magazines that chronicles the careers of working pros over the last several months, I don't find this statement particularly surprising.
RayPA
Ignore It (It'll go away)
This is a marketing piece, so it's the marketing slip-up that makes this interesting (albeit slightly so). Sure the two cameras are aimed at different audiences, but the ad probably should not advertise a competitor's product in a flattering manner as this ad does.
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PCB_RF
Established
I don't think it's a huge problem, but it isn't great marketing. In this case it's partly about the specific product, but also about the brand.
It is true that the brand of production tools often doesn't match the brand advertised. When this discrepancy is not visible to your audience, there's no problem. Allowing your audience to see the discrepancy, IMO, subtly undermines your own brand, plus you've used your own money to say something positive about your competitor's product and brand. The G2 is a fun camera to run around with, but the pros who shot this used Canon. I don't see any positive spin there, and marketing is all about the spin.
I watched a promo video being made for Windows 7, interviews with Win7 users, shots of them using Win7, etc. Every computer used by the production staff was a Mac. There were no Macs visible in the final piece, and I very much doubt anybody in Microsoft marketing would have allowed release of a "Making of..." video showing the Macs in use.
It is true that the brand of production tools often doesn't match the brand advertised. When this discrepancy is not visible to your audience, there's no problem. Allowing your audience to see the discrepancy, IMO, subtly undermines your own brand, plus you've used your own money to say something positive about your competitor's product and brand. The G2 is a fun camera to run around with, but the pros who shot this used Canon. I don't see any positive spin there, and marketing is all about the spin.
I watched a promo video being made for Windows 7, interviews with Win7 users, shots of them using Win7, etc. Every computer used by the production staff was a Mac. There were no Macs visible in the final piece, and I very much doubt anybody in Microsoft marketing would have allowed release of a "Making of..." video showing the Macs in use.
jsrockit
Moderator
Panasonic doesn't make high end DSLRs w/ video, so they don't likely see the cameras as competition.
sebastel
coarse art umbrascriptor
the issue itself does not mean anything.
but being reported like this means a "loss of face". and that is something.
but being reported like this means a "loss of face". and that is something.
jsrockit
Moderator
If most of us "camera geeks" don't really think it is a big deal, does the average joe even know about this?
pvdhaar
Peter
Even if Panasonic doesn't claim it outright, but merely implies it by using part of the footage for "showing off the versatility and movie capabilities of the Panasonic Lumix G2", then it is an issue.
jsrockit
Moderator
I just think it is typical advertising. It is all generally a trumped up version of reality anyway. The only people who will care about this are camera geeks.
oftheherd
Veteran
I suppose there is truth to that. In the west we talk about embarassing moments or things. In Japan, loss of face generally carries a stronger connotation. So if Panasonic feels a loss of face, that means more to them than simple embarassment.
