Kodak - toast. Huge fixed costs for a product for which demand is dwindling. Fuji is the model of how to survive in both the film and digital world with a vibrant offering of both films, digital cameras in every category, and even occasional film cameras. However, even Fuji is revising their forecasting downward for 2012:
Fujifilm has been strengthening marketing systems, launching new products, and taking other measures that have been supporting robust sales in China and other emerging markets. However, overall sales have been below planned levels owing to the impact of such factors as a demand decrease associated with yen appreciation and the perception of deteriorating economic conditions. Operating income has also been below planned levels owing to the impact of the decrease in sales as well as yen appreciation and other factors. Income before income taxes and net income attributable to FUJIFILM Holdings have also been below planned levels as a consequence of negative factors that include impairment losses on investment securities recognized under the stagnant stock markets.
Considering these circumstances, the Company has revised down its forecasts of revenue, operating income, income before income taxes, net income attributable to FUJIFILM Holdings, and net income attributable to FUJIFILM Holdings per share for the fiscal year ending March 31, 2012
http://www.fujifilmholdings.com/en/...ings_summary/2011/quarter2/forcast/index.html
With a stock price below $0.50, and preparations for Chapter 11, in a climate that the most well-positioned company is struggling to survive in... I'd say stock up on whatever Kodak film stock is your preferance.