shiro_kuro
Charles Bowen
I do think Adobe does somewhat benefit from kids downloading their products illegally. It somewhat secures their market dominance as kids are learning photoshop instead of a cheaper competing program. Once these kids get older and enter the professional world they might not want to take the risk of doing something illegal so they buy the product (or they work for an employer that buys the license for them).
If Adobe found a way to block all illegal uses of photoshop tomorrow, I don't think they would do it. It would be bad for business because all these users would switch to a cheaper of free alternative like GIMP etc. and they would possibly be lost as customers forever.
Also, if you look at the NYT's recently established paywall, it's quite obvious that they made it intentionally easy to circumvent. They are surely aware that anyone can reset the 30 free articles/month counter by simply deleting the cookies from the browser which is perfectly legal . The reason for putting up such a lax paywall is obviously to generate revenue from people who actually want to pay while still retaining a high readership overall to make money with ads.
I recently also heard that an increasingly large part of the budgets for blockbuster movies is getting financed through product placement deals. And of course the companies that have their products or brands in the movie don't really care whether or not the audience has paid for seeing the movie. They just want as many people as possible seeing it.
I think the way we have to look at piracy should not always be focused on the money. It's not always necessarily the case that companies are losing money through piracy. We should be more concerned with how it might reshape an industry in ways that are not exactly desirable.
Well said .... I recently read that 60% of Adobe PS users are using a pirated copy . Also Adobe profits in 2011 was in the neighbor hood of 1 billion dollars .... true or not Adobe seems to encourage it for various reasons as it is very simple to download a CS5 trial from Adobes site and get it to work past the trial period . Wouldn't it be easy for Adobe to implement some measures to stop the use of their software from those that did not purchase it ? They certainly are creative enough to come up with something if they wanted to . Well actually I think that may be the creative part as it gets the youth hooked on their products which in the end generates income for Adobe when these youths finally enter into jobs or start business that have a need for Adobe software ..... they buy it .