Bellamy at JapanCameraHunter thinks the discontinuation has nothing to do with actual current demand for the film:
http://www.japancamerahunter.com/2016/03/film-news-fujifilm-discontinues-peel-apart-instant-film/
As so often, he is contradicting himself:
He says that due to his source the real production of this film was already stopped in 2011 oer 2012.
We now have 2016, and there is still stock of this film.
It took about four whole years to sell the last batch.
That clearly indicates how small the demand was.
I well remember when other film types were discontinued. In between weeks to max. 1 year and all the film was gone from the shops and sold.
With all respect to Mr. Hunt: He makes a good job in hunting for used cameras on the Japanese market.
But he has absolutely no knowledge about film production.
In former articles from him about that topic so often it was completely wrong what he wrote.
And he hates Fuji. Always Fuji bashing from him.
No word from him about the fact that Kodak was just about a minute before stopping film production completely in fall 2014 (that is official from Kodak CEO Jeff Clarke).
No word from him about all the price increases at Kodak (the latest by 15% in february).
No word from him about the discontinuation of Kodak films in the last years.
No word from him about the aggressive fight of Ilford against Adox and Foma.
He should do much better in the future.
Cheers, Jan