"Ironic" Leica?

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So I popped into the store at the International Center of Photography in NYC today. I say popped but I had to wait in line to check my rucksack in almost as long as I was actually in the store. I had a rummage through the button badges on the counter and came upon one that read 'I shoot a Leica'. This in itself was not surprising because there were other ones with different brands. What was surprising was that the picture was of a Zorki 4. I asked the chap behind the counter if this was meant to be ironic (look I'm an Englishman in NY, we're big on irony) but he didn't think so.
I realise that this makes me look really 'sad' but I thought I'd share it anyway.
 
I asked the chap behind the counter if this was meant to be ironic (look I'm an Englishman in NY, we're big on irony) but he didn't think so.
I realise that this makes me look really 'sad' but I thought I'd share it anyway.

Pfft. Irony is so 2012. Obviously the clerk is hip to meta-irony.
 
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