Not really fair, is it?
Leica are struggeling to earn their money to survive in an environment where they make unique cameras (well, there are some who make non-autofocus cameras, I just don't remeber the name...)
The whole message is, well, the "Edition 60" is a collectors item. Great deal, thanks for telling, we didn't know that.
If some collectors produce a hype aroud Leica and this is only a markting campaingn, I don't mind.
I hope it works out.
Nikon will never make an FM-D (we have seen the DF).
Yes, digital is fundamentally different. But the reason I stick with film is not because I dislike digital. I just dislike digital cameras. The camera that I like the feel, exposure control layout and reflex viewfinder takes film so....ah well, that's what I use.
Sure, film cameras are not near as complex a digital boxes but I think after all that the complexity is in that innocent little can of color negative or color reversal material. The flexible, one use sensor that you feed your little marvel with. I have a notion even B&W is not so simple either.
PS; No, I'm not a professional or even an artist. If I had to make a living off of photography I'm sure I'd be using current digital photographic equipment.
Nicely written article.
As a publicity stunt it certainly worked. The Monochrom got Leica similar exposure, though in that case the product genuinely opened up new photographic possibilities.
+1
"But the reason I stick with film is not because I dislike digital. I just dislike digital cameras."
Perfectly agreed.
If Leica did this as the regular production M, then that would be something to worry about.
I would take the digital equivalent of an M6 with b&w film, as I always repeat
You're in the magic window where the Monochrom is that camera and it's not $10,000 yet. Just buy a piece of leatherette, stick it on over the LCD (and you don't need a big piece), glue on an ASA dial, add a thumbs-up, and you're golden. If you shoot the equivalent of 400 rolls of film, or 14,400 shots (easy to achieve in a year or two), it pays for itself in what you don't spend on film and processing (or film, chemicals and labor for doing it yourself).
Although there is no question the Edition 60 is a novelty, one point of this is that there is still a contingent that believes that something like it would be functional - or professes to want something like this.
In addition to the PR aspect, like the fabled "shut up" engagement ring, Leica has given these people what they want. Whether they still want it after it takes concrete form (and a concrete price tag) is a totally different question. Leica will have no difficulty selling this quantity to collectors, but the chances are about zero that it would sell well enough to become a production item.
Dante
"I would take the digital equivalent of an M6 with b&w film, as I always repeat"
Have you looked at the Epson RD1 series? The only thing it lacks is the low ISO of some films, and that's become rather rare anyway.
The RD-1 is not full-frame, but I agree that it is the digital camera that has come closest to offering an enlightened "retro" experience. The perfect M60 for me would have been a digital M7, i.e., same size, same shutter (also the more sensitive meter), but w/a small LCD for menu settings.