The point is, with the exception of Intax, the growth in film usage is economically irrelevant trival to the entire digital imaging market.
Sorry Willie, but you don't know the markets. Film is the core of a whole silver-halide product and service infrastructure. And it is huge:
One exapmle:
Fujifilm is producing standard films, instant films, instant cameras, archival films, RA-4 silver-halide photo paper, BW photo paper, photo chemistry, lab equipment, photo books. And they are running several huge industrial-scale mass volume photo labs in several countries.
They are making more than 2 billion $ (!) with that business.
And that business is increasing.
With their digital segment (cameras) they are making less than 900 million $, and that business is decreasing.
The two billion $ in silver-halide products is Fujifilm alone, so you have to add all other companies worldwide in this field to get the whole global market.
It is still a multi-billion $ business, and it is now increasing again.
This does not mean serving a niche market such as film can not be profitable. It does not mean there isn't real growth in film still imaging (Instax shows this). It means recovering the ROI to grow a film camera business is unattractive. Bringing new high-quality 35mm film cameras to market is not an economically viable strategy... the sales volume is too low. Cosina wouldn't even continue their existing camera line.
I have to disagree again. Because
1. Nikon and Leica have proven that it is possible, even in the last very difficult times for film. Same is valid for Cosina:
They were successful with their film cameras in a strongly declining market for film for about 15 years.
Why should they not be successful in a rising film market?
2. Now the demand for film is increasing again. The prices for used cameras are partly already rising, and we will see increasing prices in the used market in a broader range in the coming years. The price gap between used and (potential) new film cameras will become smaller in the next years. That makes new cameras more attractive for buyers.
Since 2002 self-proclaimed "experts" have told me that
- instant film will be the first film type that will be completely killed by digital
- after that until 2010 all film production will be stopped, film will be dead
- of course there will be no new film manufacturers
- of course there will be no discontinued films that will be re-introduced to the market
- of course no new films in general
- Ektachrome will never come back.
All that was completely wrong.
Nevertheless the same people now tell me that there will be no new film cameras in the future.
And I tell them we will have new film cameras in the coming years.
We've had the same development in other industries, e.g. mechanical watches and vinyl / turntables. A strong revival with lots of new, excellent equipment.
Cheers, Jan