Hassleblad Mirrorless!

Hassleblad, from a reputable company to a complete joke - in a matter of hours.
 
gavinlg said:
edit: the more I look at this thing the less I can fathom that a reputable and historic company like hasselblad can put their name to a sony camera, make it uglier, and charge 7 times the price for it. I literally cannot fathom.
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The only historic thing about the company is its name. The company has changed hands more than a joint at a Snoop Lion concert.
 
Can we take this one to the moon and leave it there too? – My first impression only of the design, and the understanding that it is an NEX-7 underneath.

Once I count to ten and take a deep breath, I’ll take a closer look at the specs and see if there is any Hasselblad magic dust they added to improve an already very good APS-C camera.

So sad that they are playing the dopey luxury game, it might be lucrative for them, but I was really hoping for something innovative from Hasselblad that would add to our choices at this interesting time.

Sam
 
Rob-F said:
A digital XPan would be a much better idea. I know that it is very expensive to make very large sensors, because of a high rate of rejection. But the sensor would not have to be as large as the XPan film area. If they can make a 36mm wide sensor, they should be able to make one that is, say, 25% longer, or about 46mm. Then, by setting the height to 18mm (the same height as an APS-C sensor), the aspect ratio would then be 2.55:1. That's the same as Cinemascope was originally, before the width was slightly reduced to make room for the mag/optical tracks.

How does that sound?
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+1 :angel:
 
I think they looked at the site selling Argus cameras with "wooden" releathering for $2000, and then they started thinking...hmmm...wooden grip on a Sony NEX could go for $6000...
 
Lss said:
Ouch. I hope it at least looks better in real life than in those pictures.

Too bad. I was hoping for Hasselblad to release something interesting if way too expensive, like a digital Xpan. This piece of news delays those hopes by at least a year.
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Why would anyone want a digital Xpan when every cheap digital camera has a panoramic mode - especially Sony, the new overloard of Hassleblad?
 
fstops said:
Why would anyone want a digital Xpan when every cheap digital camera has a panoramic mode - especially Sony, the new overloard of Hassleblad?
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Why would anyone want whatever it is Hasselblad released now? Why have different aspect ratios? Why use a panoramic mode when stitching by yourself gives better results and more freedom? Why are some people still using Xpans?

I'm not saying there is market to justify a digital Xpan, but it is a camera I would enjoy using - or at Hassy prices just read about. It's about how I use a camera, I guess.
 
I think Leica is behind this. They must have paid Hasselblad a nifty sum to pull this stunt in order to make the new M and the M-E look like excellent value for money in comparison.
 
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