NEW "BRANDING" CATAGORY: "Maggie" bought me a gift of "B" magazine which is an interesting publication because it features no advertising, but each issue expansively explores a single company and its branding. Maggie bought me the issue that features Leica as a company. The magazine is of high production value and is well done. It covers the history, the mistakes, and defines the brand we all know and love.
Anyways in my Madhattan apartment every cubic inch counts so I'm offering this nice trophy/prize to the owner of the best camera that promotes the Leica brand, be it a collectible, a rugged user, or a new camera like a "Q" or M-246. Judging will be soul-lee about which camera presented will likely promote the Leica brand or increase Leica sales.
Anyways "B" magazine really teaches one about luxury branding in a boutique market and making and maintaining an exclusive market.
I will quote from a financial newsletter who used an obscure writer named Barry Hannah as a model as an exclamation point: "Nothing is more valuable than reputation. No amount of money can buy it. It literally is priceless."
Cal